E-Mail Newsletters (Ezines)
Ezines are content-rich and informational online publications that are delivered to subscribers with permission through email. Most Ezines are free to subscribers. Individual Ezines may focus on a particular topic or subject. For instance, our ezine, ManagerQuest News, covers the rules of investment marketing and advertising as well as reviews of online marketing tools for the investment community.
Most Ezines are published on a weekly or monthly basis. Almost all Ezines are opt-in mailing lists. People who subscribe to a particular Ezine are willingly receiving them. They are targeted to those who share the same interests. A quality ezine establishes trusts, brings visitors back to your site, builds brand loyalty, establishes you as an expert, keeps you in touch with current and potential clients, and builds relationships.
Ezine publishing is one of the most effective marketing tools online today. If you'd like to send email newsletters, promotions and announcements to your clients and prospects, please contact us today.
Recommended Reading List
Principles of Internet Marketing
101 Ways to Promote Your Web Site
Net Results.2: Best Practices for Web Marketing
The Engaged Customer : The New Rules of Internet Direct Marketing
Internet Marketing And Search Engine Positioning - A "Do It Yourself" Guide
World Wide Web Marketing: Integrating the Web into Your Marketing Strategy
Beyond "e": 12 Ways Technology is Transforming Sales & Marketing
Online Promotions: Winning Strategies and Tactics