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| Search Engine Marketing (SEM)
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| More than 8 out of 10 Web users find sites through
search engines. To get visitors to your site, it is critical to "get listed."
There are hundreds, if not thousands of search engines and directories on the
Web. The good news is that there are only about a dozen that get used by 95% or
more of people who surf the net. |
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| All search engines are different and register
and prepare search results in various ways. Our goal is to get your site listed
on the main search engines and then to improve your site's listing position by
incorporating link popularity and other optimizing strategies. We will also register
multiple pages of your site to broaden your reach. |
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| You can increase the probability of good positioning
by skillfully optimizing your site for search engines (except for ODP, AskJeeves,
and Zeal, which are human-powered directories). Each page should contain relevant,
keyword-rich text, proper HTML tags, and plenty of valuable incoming and outgoing
links. It goes without saying that your site architecture must be consumer-friendly
with fast loading pages and easy navigation. Your content must be written with
copywriting savvy to ensure good conversion rates. |
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| Our Web site Marketing Campaign for Search
Engines and Directories includes: |
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Keyword research and generation. |
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Analysis and recommendations to improve search engine friendliness
and visibility. |
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Proper registration in the major search engines and directories. |
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Engine-specific optimized content to increase number of "page
one" listings. |
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Increasing link-popularity to improve keyword rankings. |
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| In addition to our search engine
management, we can also promote your site through affiliate programs, newsgroups,
email and banner marketing, and link partners.
Contact us
today for a free consultation on how we can improve your site's visibility. |
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| Recommended Reading List |
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